For the anarchists. The free-spirits. The shower singers.
Welcome to haircare for your head
To redefine beauty standards and advocate for fierce individuality, whilst championing sustainable choices for a happier world.
We live and die by our core values
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We make products that work
Learn about the scienceWe formulate our products with one of the UK‘s leading developers and manufacturers, who have over 30 years of experience in the industry. At every stage of our product development we work with our customers, who put our products through a rigorous testing process.
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We provide a space for everyone
Join the familyWe believe everyone deserves a place to be themselves. no discrimination here. Only a loving, supportive community regardless of your gender, race or sexuality.
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Sustainable without sacrifice
Our sustainability promiseAll too often making a sustainable swap requires sacrifice, whether that’s in terms of product performance or ease of use (ie. Shampoo bars). Indie fits perfectly into people’s lives without our customers feeling like they're having to make a sacrifice.
"I'd had enough of sustainable swaps which left my hair looking and feeling like sh*t"
Jo launched indie to save the nation from unhealthy hair.
Unable to find a sustainable swap that didn't make her hair feel like sh*t, Jo made it her mission to create the products she (and it turns out PLENTY of other people) needed.
PSA:
can we just say f*ck you...
to insecurity, to unattainable beauty standards, to unrealistic expectations, and mindless consumerism destroying our mind and planet
what about something radical like...
refusing to compromise, not trying to fit in or conform, and real self-acceptance?
it’s not easy, and it takes work - but if you’re up for the challenge
we’re here for you.
Indie. Be unapologetically you everyday.
Our best sellers
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70% OFF
Wrap Me Up Bby Bamboo Hair Towel
Regular price £5.10Regular priceUnit price / per£17.00Sale price £5.100 -
The Oh-So-Soft Scalp Massager - Black
Regular price £3.90Regular priceUnit price / per£13.00Sale price £3.900 -
60% OFF
You're a Smooth Talker Shampoo
Regular price £8.80Regular priceUnit price / per£22.00Sale price £8.800 -
Run Your Fingers Through My Hair Bamboo Comb
Regular price £2.55Regular priceUnit price / per£8.50Sale price £2.550
The OG muse
Alright we'll admit it. We're jealous of a cat's hair. Meet Indie, the cat with a larger than life personality and the coat to match.
We couldn't have asked for a better inspo.
The only newsletter better than sex (probably)
Join our community of hair anarchists for exclusive freebies, tips from hairdressers, and 15% off your first order